direct purchase from lulu option: free postage
Suggestion for a sale price option: the option to buy direct from lulu with free postage.
Free postage encourages online sales.
List price remains the same across all sales channels.
The cost of the postage is deducted from the author markup.
Minimum price for a book is therefore print+ max.p&p.
lulu direct purchase price =$12.
Print price $3.
Pack & Post ranges from $1.30 to $2.50.
Therefore, direct purchase with free postage:
Sell at $12.
Less print $3 = $9
Less p&p if $1.30 = $7.70 or less p&p if $2.50 = $6.50
Author revenue = $7.70 or $6.50
Minimum list price (with free postage offer) = $5.50 (say, within US &UK&Europe only)