Lulu vs. Amazon?
Why would people come to Lulu to buy books when amazon.com is the go-to online place for book buying these days and has been for decades? What can Lulu do to compete as an online bookseller? What can Lulu offer that amazon can't or doesn't? And why should we focus our efforts on selling on the Lulu site (even recognizing a better royalty is available since what good are higher royalties if people don't actually come looking for a book to by here unless they are family and friends and want to do us a favor)?
1 · Share on Twitter