Who is the publisher of books with Lulu-owned ISBNs?
I've published nine books of my own with Lulu, as well as two anthologies. I've helped others publish books as well. I have always used Lulu-owned ISBNs for the books. In the step where you get the ISBN, if you select a Lulu-owned ISBN it says Lulu is the publisher.
I have always put Published by Lulu Press on the copyright page of the books, and in the final step of the publishing wizard where you enter the publisher name I put Lulu as well. In all retailer websites under the publisher field it says Lulu.com for all the books.
I always thought that Lulu was the publisher (even though I technically do everything myself to publish the books - manuscript formatting, editing, covers, and creating the book on lulu...) especially because I use Lulu-owned ISBNs. And that is why I put in the copyright page Published by Lulu Press.
I've recently discovered the Lulu publishing guide and there it says that Lulu is NOT the publisher; the author is. Also when I am in any of my book project pages, and click on the question mark icon next to the publisher field, it says the same thing - that the author is the publisher and not Lulu. So, who is actually the publisher - me or Lulu?
And what is the correct thing to put on the copyright page then? Is it incorrect that I've written Published by Lulu Press on the copyright page? I certainly have no intention of republishing the books just to change it to Published by author name, unless that would be a must! I have no issue with books saying Published by Lulu Press in the copyright page. I just want to make sure that what I put on the copyright page is correct.
Also, it seems to me that because I am using Lulu-owned ISBNs no matter what name I put in the publisher field on Lulu, outside Lulu my books will still say lulu.com in the publisher field. Am I wrong? And if that is the case, is there even a point of coming up with a publisher imprint to use for any future books I publish (as someone suggested to me) , if on online retailers it will still say lulu.com in the publisher field?