Before completing your order, please take a moment to review information about potential delivery delays.

Due to closures, travel restrictions, and prioritization of vital services, some parcel deliveries may experience delays. Please check with your carrier of choice to verify your location can receive deliveries. In some instances, some deliveries may no longer be possible.
Read More.

Publishing FAQ

Paul_LuluPaul_Lulu Admin
edited February 2018 in Publishing Process

What Types of Files Can I Upload?

Files accepted for Books:

  • DOC & DOCX (Word Document)
  • RTF (Rich Text Format)
  • PDF (Portable Document Format)
  • JPG (Joint Photographics Expert Group)
  • GIF (Graphics Interchange Format)
  • PNG (Portable Network Graphic)

Files accepted for eBooks:

  • EPUB (electronic publication)
  • PDF (Portable Document Format)
  • DOC & DOCX (Word Document) - will convert to EPUB
  • RTF (Rich Text Format) - will convert to EPUB
  • JPG (Joint Photographics Expert Group)
  • GIF (Graphics Interchange Format)
  • PNG (Portable Network Graphic)
  • ODT (Open Document Format) - will convert to EPUB

Files accepted for book covers:

  • JPG (Joint Photographics Expert Group)
  • GIF (Graphics Interchange Format)
  • PNG (Portable Network Graphic)
  • PDF (Only for One-Piece Covers)

Files accepted for Photobooks & Calendars:

  • JPG (Joint Photographics Expert Group)
  • GIF (Graphics Interchange Format)
  • PNG (Portable Network Graphic)

How do I enter a title, sub-title, and author for my book?

While creating your project on Lulu, you'll be asked to enter metadata for your book. This includes the following on the Title Step:

  • Title Field in which you add (if necessary) all subtitles separated by colons or dashes. If using dashes please make sure there is a space on either side of the dash. The first separator found will be used.
  • Author Field in which all contributors (author, translators, illustrators, editors etc.) appearing on your cover are listed. Click the green "+" sign to add additional contributors.

How do I set the retail price of my book?

Print Books

You will set the retail price of your book in the publishing wizard. If your book includes an ISBN, the displayed price will include the minimum retail markup (production cost x 2). The pricing step includes a real-time calculator to help you work through the retail price and royalty combinations. When first displayed, the amount in the Retail Print field is the minimum retail price for the book. The minimum retail price (retail price / 2) must be enough to cover the production cost of publishing the book, your royalty, and the Lulu commission:

Minimum wholesale price = Production cost + Royalty + Lulu commission

It is probably easiest to set the retail price and let Lulu calculate your maximum royalty. Using our $20 retail price, the wholesale is automatically $10. $10 minus production costs = what's left over for your royalty and the Lulu commission. The calculator maximizes this. You can

  • Enter a Retail Print price and Lulu calculates your royalty and the Lulu commission.
  • Enter a royalty amount and Lulu calculates the retail price and the Lulu commission.
  • Enter $0 in the Your Royalty field to reset the price back to the minimum.

IMPORTANT: The retail price is a suggested retail price. You have the option of pricing your book even higher, which will allow for greater profits, and greater royalties. However, if the book is overpriced or "priced out of market," it may not sell as many copies as it would at a lower price. Would you like to see an example?

Once your Book is published, you can view and edit your retail pricing. Go to My Projects and click on the project title. Scroll to the Pricing and Creator Revenues section and click Edit to adjust your retail pricing.


Once you have uploaded your eBook, created the marketing image, and entered your book's details, you must decide on its price. You do this in the eBook creation wizard by simply entering a price and choosing the retail sites on which you would like to sell your book. Our retail price calculator allows you to offer your eBook for free or any price above $0.99.

Note: If you deselect Lulu from the distribution list, your book will be published in Private Access. It will not be displayed in the Lulu bookstore and will not be returned in search results. 

Some retailers, such as the Apple iBookstore, require prices to end in .99. If you choose the iBookstore as a retail distribution option, we will automatically adjust your price to the nearest acceptable price based on Apple's pricing tiers for each currency. To view these pricing tiers, see our Apple iBookstore retail price calculator.

You may notice that your revenue amounts change based on the retail sites you select to distribute your book. That is because some retailers (Lulu, Apple, and Barnes & Noble) act as sales agents meaning they sell your eBook at the price you set then take a commission based on that price. Other retailers (Amazon, Kobo) operate as resellers. This means they pay the wholesale price to a distributor when your eBook sells. Since these retailers are buying your book from a middle man at a set price, they can resell your eBook at any price they like, including a discounted price. Under the reseller model you will always make the same revenue as displayed in the retail pricing step for each book sold by that retailer, regardless of the sale price.

Once your eBook is published, you can view and edit your eBook's retail pricing and distribution options from theMy Projects > Manage button.

IMPORTANT NOTE: When you select Kobo and/or Kindle distribution, Barnes & Noble converts to the reseller revenue model.

How do I turn a paperback into a hardcover?

Hardcovers are available in 6 x 9" (US Trade) and 8.25 x 10.75" (US Letter) sizes. To get started making a hardcover version of your paperback book:

  1. Go to the Lulu Book Builder
  2. Choose the Premium Hardcover product line
  3. Select the book size and formatting options for your hardcover edition.
  4. Click Make this book to initiate the print book publishing wizard
  5. On the file upload step, choose the My Files on Lulu tab
  6. Choose the interior file(s) for your previously published paperback book
  7. Click Add Files to Project

When creating the print-ready file, the publishing wizard can make slight page size adjustments to fit your manuscript into the book size you selected.

If your manuscript is too far from 6x9" or 8.25x10.75" a warning message will display instructing you to resize your manuscript. Learn more about formatting your manuscript here.

Can I send my files to Lulu instead of uploading through the site?

Lulu does not accept files provided by any method other than the ones provided on the site. These include the following.

  • The Lulu Publishing Wizards and Lulu Studio
  • FTP (File Transfer Protocol)
  • My Files, in your My Lulu account tab

If you find that you can't upload your files directly from your computer, you may copy your files onto a CD or flash drive and upload them from a public Internet computer found, for example, at a library or internet café. Allow about an hour for the entire process, although the actual upload time is much less.

As you may find public Internet time in your area limited or costly, we suggest that you practice from your home computer using a simple dummy book (with small files) to learn the process and make creating your actual book faster. Of course, you may also upload files using one computer then work with your project on another computer.

Can I upload my files before I start the publishing process?

You may upload your files to your account's My Files area before you begin, for everything except Calendars. For more information, please see the following FAQs.

Can I enter HTML in the Description field?

HTML was previously allowed, but there were issues with the way pages loaded and displayed. We no longer allow HTML and strip it from the Description field in the Lulu Publishing Wizard.

Sign In or Register to comment.