Republing kindles under multiple titles and pen names.

I was reading up online and noticed there are a lot of people who are posting books to Amazon using the same interior but using different titles and pen names. This is being done to appeal to different categories etc. Isn't this illegal or against the rules? After checking on Amazon I wish I'd written one of my books with a different title so it would be seen under a more current concern on Amazon. Just asking as I don't see this is legal and there is concern about this spamming is going to ruin our chances of  selling well on Amazon. I noticed this because one of my books was number one best seller in it's category for 4 days and now is number ten. The top selling three are about survival, the same thing one of my new books is about but I made more toward martial artists but the info is good for anyone wanting to detect or avoid dangerous situation.

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