ISBN, Publisher name, etc. - Operational aspects
I am writing a textbook, and have a few questions on the mechanics. I'm sure these questions have been asked before on the forum, but I couldnt find it readlly so taking the liberty of posting.
Is it fine just to come up with a name for my own publishing company, or do I need to register that name as a trademark, etc? Any legal, etc. paperwork necessary, or can i just dream up a name that no one else seems to be using?
ISBN - Is there any drawback in using the free ISBN from Lulu? If I want to have my own publishing company, does it affect me if I use Lulu's ISBN? Since Lulu would be getting ISBNs in bulk, wouldn't the ISBN I use from Lulu identify Luly as the publisher?
I know how to register the copyright. Anything else I need to worry about?