Multiple print formats

I want to create several print editions in different formats (e.g. Pocketbook and A5) because Lulu says that will increase sales. The associated information obviously needs to make clear to the buyer which format they are buying/looking at. Cover art helps once you know, but you have to be told first which is which. They will all have the same title and the publishing web site will not usually know the format.

 

What is the best way to inform the prospective buyer? The book Description seems to be one possibility, but is there a standard way, for eaxmple to add say "Pocketbook edition" before the main description, or after it? Or is there a better way?

 

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