Kill the Poet
Someone had told me to kill the poet a few years ago. I was writing a magazine article and I did. Kill the poet. The article ended up being boring, dry, and boring. I use the same word twice in one phrase. The poet is dead. That being said, there is something to be said about killing the poet when choosing a title for your book. Especially if one does not like marketing.
Choosing the right title, with a relevant keyword takes care of half the marketing for you.
Example, if your book is about Buddha, the title should be something with his name in it. Say, "A Date with Buddha."
Not "Hello, Who Are You?"
Buddha is already famous, people are looking him up all the time. So are Jesus, and Moses, and Allah, and so on.
So, if your book is about one of these, or about another topic, make sure your include that in your title. It will help people find your book.