We Don't Really Want To Sell Books
We don't really want to sell books, do we? If we wanted to sell books we might mention our book's title and provide a link to it in our Shameless Promotion. We might provide an exciting blurb to lure the reader in.
But no, why bother when a single throwaway line will do? If people don't even know our author name how can they search for our book? Well, the answer is simple; we don't want them to find our books, do we?