eBook vs. eBook Retail ?

[razors]

On my Lulu Storefront my eBook (ePub format) is listed with two ordering options (with same price): "eBook" or "eBook Retail"

What is the difference?

Thanks!

[razors]

No replies so I guess even Lulu doesn't know the answer. 

Should I post this question elsewhere?

Thanks!

[Peter May]

Why not give a link to your storefront?

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I sent this question to Lulu Support on July 26.  So far only received the auto response and no answer after 6 work days --

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No reply  has been received from Lulu (except for another auto response), but my question is now moot - only one choice is given on the new Author Spotlight page.

[razors · Accepted solution]

Got this reply from Lulu Support today:

Thank you for contacting Lulu Support and for your patience. We have seen an increased 
volume of tickets come through Support over the past few weeks and we’ve been working as 
quickly as possible to handle cases in a timely manner. We apologize for your wait!

The "eBook" price refers to the cost of your eBook on Lulu.com. "Ebook 
Retail" price refers to the cost of your eBook on retail websites, such as the 
iBookstore. The only major difference between the two categories is the creator revenue 
that you earn from each. I hope this clears things up. If you have any additional 
questions, please do not hesitate to contact me via return email. I'll be happy to 
further assist you!

Thank you,

Brittany W.