Share an idea or suggestion for how to improve the Lulu self-publishing experience. You can also show your support for previous recommendations by assigning a star rating.

You must be a registered member of the Lulu Community to participate in the Ideas forum. Please review our community forum policies and guidelines before posting.

If you can't find what you are looking for in our knowledge base or community forums, please visit our Support Page to email our Lulu Support Staff.

New Idea
0 Kudos


Status: New Idea!
by T_G on ‎04-02-2012 06:50

I know it seems like it may be more profitable to have higher shipping cost, I believe it to psychologically prevent people from buying their books more. This is due to seeing the high cost of shipping. People really don't believe they are saving even when issued a coupon when upon checkout they see this extremely high cost of shipping (this is a psychological thing) p


Thank you,

Tara M


Lulu is an advocate for global consumer privacy rights, protection and security. Copyright © 2002-2017 Lulu Press, Inc. All Rights Reserved.