I realize Lulu offers services in editing, formatting, covers, advertising, and so on.
The problem is there are people who want to produce the most professional work they can, yet they can't afford to pay a lot for the services they may need.
This far too often leads to less than inspiring results that in turn impact Lulu's and the self-published authors' bottom line.
If Lulu added a forum for those people who offer freelance services to hang out a shingle for authors on a tight (or almost nonexistant) budget, it would likely lead to a higher quality of work offered.
This in turn would help lessen some of the stigma about shoddy work that so many in Traditional Publishing like to use against the Self-Published.