Pricing must comply with Apple's guidelines. In the pricing step of the eBook Publishing Wizard, you can set any price for your eBook. Lulu will sell it at that price in the Lulu Marketplace. The iBookstore however, uses tiered pricing to standardize book prices. Lulu will automatically round your price to the nearest valid Apple pricing Tier in each currency. Apple’s pricing tiers vary by country. On the USA iBookstore the price must end in $.99, and cannot exceed $99.99 if you choose to sell.
The Apple iBookstore operates under an Agency model, which means it retains 30% of revenue from retail sales in the iBookstore. The author receives 90% of the remaining revenue and Lulu receives 10%.
Author revenues for ebooks sold in the EU iBookstore are calculated on the amount remaining after VAT and the iBookstore commission is paid. Beginning January 20, 2015 VAT rates for eBooks will be based on the buyer’s country of residence. eBook VAT Rates by Country
Revenue from sales on the iBookstore will show up on your My Lulu > My Revenue page, just like printed book sales. They will follow the same rules as other projects. See: When are Creator Revenues Paid?
eBook distribution to the iBookstore is a multi-step process that requires a review from Lulu and Apple. Due to the high demand and popularity of eBooks and an increase in volume we are currently unable to provide exact timing on when your ebook will become available in the iBookstore.
Once your eBook is approved by Apple's Quality Assurance team, it will be available for download from all iBookstores. Click here for a current list of iBookstores and supported products listed by country.
Your request to remove your eBook from the iBookstore will be passed along to Apple, who will execute the request when they next update their online catalog.
Yes. You retain all copyrights and intellectual property rights to your books.
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