Pricing must comply with Apple's guidelines. In the pricing step of the eBook Publishing Wizard, you can set any price for your eBook. Lulu will sell it at that price in the Lulu Marketplace. The iBookstore however, uses tiered pricing to standardize book prices. Lulu will automatically round your price to the nearest valid Apple pricing Tier in each currency. Apple’s pricing tiers vary by country. On the iBookstore the price must end in $.99, and cannot exceed $99.99 if you choose to sell.
iBookstore Price & Revenue Calculator
Apple retains 30% of all revenue from sales on the iBookstore. The author receives 90% of the remaining revenue and Lulu receives 10%.
Revenue from sales on the iBookstore will show up in your "My Revenue", just like printed book sales. They will follow the same rules as other projects. See: When are Creator Revenues Paid?
eBook distribution to the iBookstore is a multi-step process that requires a review from Lulu and Apple. Due to the high demand and popularity of eBooks and an increase in volume we are currently unable to provide timing on when your ebook will become available in the iBookstore
Once your eBook is approved by Apple's Quality Assurance team, it will be available for download from all 32 iBookstores. Click here for a current list of iBookstores and supported products listed by country.
It can take an hour for an eBook to come down from the iBookstore.
Yes. You retain all copyrights and intellectual property rights to your books.

