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Author
nesdog
Posts: 19
Registered: ‎02-19-2012

Any reason NOT to have Extended Reach?

Since ER is free, what reason is there for not signing up?

Also, I notice that one of the terms is that I have to purchase a copy. Have already done that. So stupid question....I don't have to buy yet another copy once I opt in, right?

 

Thanks..

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Teacher
Ken Anderson
Posts: 10,046
Registered: ‎02-11-2010

Re: Any reason NOT to have Extended Reach?

You must approve a copy.

Ken Anderson - The Lulu'ers Professor

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Author
nesdog
Posts: 19
Registered: ‎02-19-2012

Re: Any reason NOT to have Extended Reach?

Okay, as long as I've already bought them and I know the text is correct, then I'll approve based on that, rather than having to buy more.

Thanks, Ken!
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Author
castlefalcon
Posts: 13
Registered: ‎03-26-2010

Re: Any reason NOT to have Extended Reach?

[ Edited ]

The big roadblock for me is the "retail markup" requirement.  I can sell my book, a 485-page hardcover, directly on Lulu for $24.99 and make about a dollar in royalties.  The retail markup calculator tells me this same book with a retail markup on Amazon would wind up at nearly $40 with no royalty at all.

Sorry, but I'm not a big name and I can't command 40 bucks for my book.

Maybe I'm missing something?

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Teacher
Ken Anderson
Posts: 10,046
Registered: ‎02-11-2010

Re: Any reason NOT to have Extended Reach?

castelefalcon,

High prices normally indicate colour content rather than b/w or perhaps hard cover as opposed to paperback.
What is the spec of your book?

Ken Anderson - The Lulu'ers Professor

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Author
castlefalcon
Posts: 13
Registered: ‎03-26-2010

Re: Any reason NOT to have Extended Reach?

The book is a 485 page hardcover with dust jacket.  It's not my primary sale version (I have Kindle and softcover versions on sale), but I would like it to be available on Amazon as a choice for libraries and such.

It costs me about $24 to buy one, which is reasonable for a single print-on-demand book of that kind.  I add a dollar to that for direct purchase by the public (I'm not looking to get rich on the hardcover version), but the retail markup calculator almost doubles the price for Amazon sale.

Now, I don't know if Amazon would try to sell it at that price, or maybe put the $40 price down as the "list price" and sell it for a much more reasonable lower price.  Only way to find out would be to go ahead on it.

Unfortunately, as I understand it (might be wrong), once you agree to "go Amazon" with Extended Reach, you can't sell your book directly from Lulu any more at the old lower price.

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Teacher
Ken Anderson
Posts: 10,046
Registered: ‎02-11-2010

Re: Any reason NOT to have Extended Reach?

No, you are wrong.

You can sell direct from Lulu and discount the Lulu selling price to manufacturing cost if you wish.

Ken Anderson - The Lulu'ers Professor

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Author
castlefalcon
Posts: 13
Registered: ‎03-26-2010

Re: Any reason NOT to have Extended Reach?

[ Edited ]

Whoops.  I spent so much time looking at the trees, I forgot to look at the forest.

According to this, hardcovers aren't even eligible for Extended Reach.  Perfect bound only.  Perhaps the production costs that result in the high retail prices I was complaining about are one reason for this.

Sorry!

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Teacher
Ken Anderson
Posts: 10,046
Registered: ‎02-11-2010

Re: Any reason NOT to have Extended Reach?

Sin problema.

Ken Anderson - The Lulu'ers Professor

Get the "EPUBs with Lulu" Tutorial

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