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endoresolved1
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endoresolved1
Posts: 12
Registered: ‎04-01-2010

Amazon USA pricing destroying sales

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‎04-09-2012 05:05 PM

Hi,

I am a UK publisher with 2 paperbacks that have been on Amazon UK and USA for a few years.  Despite the currencies being quite steady for the past few year, my Amazon USA book prices have always been noticable higher that the UK price.  This seems to affecting sales or causing negative Amazon feedback.  

 

On Amazon UK one book is  £11.95 - that currently converts to $19 US  - this is the price I set  at  LULU

On Amazon USA same book is $25 US - that currently converts to £15 - not the price I set at LULU

So - $6 dollars more, and this can affect sales for sure.  I think any book over the $19 psychological  threshold will stop many people buying

 

Any answers/solutions/tips are welcome.

Interestingly my electronic sales via distribution - nook,. ibookstore are now outstripping paperback sales.

Me thinks it is time to go for Kindle - scrap paperbacks - and improve/update book/s while I am at it.

Is this the end of paperbacks???

Thanks in advance for feedback 

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kevinlomas
Posts: 12,907
Registered: ‎02-11-2010

Re: Amazon USA pricing destroying sales

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‎04-09-2012 08:01 PM

Amazon, like all outlets, set their own prices and there's little can be done about it.
There's a $19 psychological threshold then? Dies it not depend on the book?
Can you not lower the profit you set on Lulu?
Find my books, art and other products here

The Text and Art of Kevin Lomas


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