Amazon USA pricing destroying sales

[endoresolved1]

Hi,

I am a UK publisher with 2 paperbacks that have been on Amazon UK and USA for a few years.  Despite the currencies being quite steady for the past few year, my Amazon USA book prices have always been noticable higher that the UK price.  This seems to affecting sales or causing negative Amazon feedback.  

On Amazon UK one book is  £11.95 - that currently converts to $19 US  - this is the price I set  at  LULU

On Amazon USA same book is $25 US - that currently converts to £15 - not the price I set at LULU

So - $6 dollars more, and this can affect sales for sure.  I think any book over the $19 psychological  threshold will stop many people buying

Any answers/solutions/tips are welcome.

Interestingly my electronic sales via distribution - nook,. ibookstore are now outstripping paperback sales.

Me thinks it is time to go for Kindle - scrap paperbacks - and improve/update book/s while I am at it.

Is this the end of paperbacks???

Thanks in advance for feedback 

[kevinlomas]

Amazon, like all outlets, set their own prices and there's little can be done about it.
There's a $19 psychological threshold then? Dies it not depend on the book?
Can you not lower the profit you set on Lulu?