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Reader
dowan
Posts: 2
Registered: ‎03-23-2011

Newbie here with some questions

Hi Guys i am new here so be gentile on me :smileywink:

 

Just come across LULU today and it sounds wonderful, so just checking if I have understood everything:

 

1) lulu will charge you the unit price for producing the book plus 20% of the profit margin that you set, and that is for 1 book or 100 books, and there are no other costs?

2) What is the best paper etc options for children's books 16 pages in the format of 1 page text 1 page picture/ drawings? I want a price target of £4-£5 (all inclusive) max and this needs to be in color 

3) If I set up my LULU store page and customers buy directly from there how long before they get the book that they ordered? (roughly)

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Professor
kevinlomas
Posts: 15,921
Registered: ‎02-11-2010

Re: Newbie here with some questions

1 - All other costs are optional extras that are up to you if you want to take advantage of them or not. I say Extras because it can al work well even without them. I think if you order, say, 10 or more of the same books at the same time there is a small discount.

2 - You do not actually get much in the way of paper choices. It is all done by PC controlled machines so is kept as 'simple' as possible. Most people manage OK with what is avialable though.

3 - it is very variable even though it says 1 - 3 or something. It depends on the type of book, where that type is printed and where the buyer lives. Like most 'mail-order' Items, I allow up to 21 days. Do not forget that no one will know your books are here unless you tell them. That applies to even Amazon when you end up on there. You still need to be able to market your books yourself even though lulu have free and paid-for tools that can help you.

You need to spend a good long time reading all of the site and getting to know all the FAQs etc. Here is a start based on Number '2' >>   http://connect.lulu.com/t5/Product-Information/What-paper-will-my-book-have-for-the-cover-and-interi...

   Good luck.

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Professor
Ken Anderson
Posts: 11,719
Registered: ‎02-11-2010

Re: Newbie here with some questions

First you need to be aware that colour books are expensive.
A 16 page book of say 7.44"x9.68" or 6"x9" would cost about 2.66 pounds.
That is what you would pay plus 2.99 postage if you bought it yourself.
You could set a selling price of 4.95 which customers would pay again plus the 2.99 postage nd you'd make about a pound per copy as your own revenue.
You would have to drive any customers to the Lulu Author Spotlight (used to be called a Storefront) but they won't find it by accident.
Whether you order a book or a customer orders a book it will tkae about a week for them to receive it - 3 days to print and 3-4 days for the post.

 

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Editor
NickPopio
Posts: 2,074
Registered: ‎02-17-2010

Re: Newbie here with some questions

Thanks to Kevin and Ken for excellent advice and answers! You both rock!
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Nick Popio
Community Architect - Inside the mind of a Community Manager
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Reader
dowan
Posts: 2
Registered: ‎03-23-2011

Re: Newbie here with some questions

[ Edited ]

Thanks for the replies guys.

 

one more question (for now :smileyvery-happy:

 

The post and packaging seems high, and may put my customers off as they would in effect be paying £8!!! if I sell through my own site via Paypal order say 100 books what is the costs of P&P to get those 100 to me roughly?

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Author
TheresaMMoore
Posts: 461
Registered: ‎02-11-2010

Re: Newbie here with some questions

P&P depends on customs origination costs, which can be pretty high, in addition to just the postage. If you sell through your own site as singles be sure to charge for the going rate for postage or a flat fee accounting for the customs charge on international orders. If you order 100 books direct from Lulu you have the advantage of getting a discount on the cost to print and also a cut on shipping, but only if you order in bulk. Allow for 2-3 weeks for production and shipping.
Theresa M. Moore
My Spotlight
Antellus
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Professor
kevinlomas
Posts: 15,921
Registered: ‎02-11-2010

Re: Newbie here with some questions

Most books published here end up on Amazon.co even if you do nothing to achieve that (but an ISBN helps, Lulu do a free one) and Amazon's P&P are lower, so then you point people to your content on Amazon rather than to Lulu.
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Professor
Ken Anderson
Posts: 11,719
Registered: ‎02-11-2010

Re: Newbie here with some questions

Dowan,
Ordering in bulk wil create you some savings but you will first be paying the shipping costs of the bulk order to your address, then you will have to repack and ship each book individually.

A better way is for you you to take orders on your own web site and then place each order on Lulu for direct delivery to the end customer.
Yes, you have to pay the fixed shipping cost but was you buy the books at cost price you can afford to reduce the cost you charge your customer to offset the postage. Say reduce the piostage the postage charged the customer by 1 pound and cut your margin by 1 pound.

An advantage of  this is that Lulu occassionally offer 20% off or free shipping deals and if you grab one of those at the same time as you are processsing an order you suddenly make a little extra.

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