New to Lulu - How much money can I make?

[Ken Anderson]

Assume that you sell your book on Lulu for £15.00, and the manufacturing cost is £5.00.  The remainder is £10.00, which we split 80/20 - Lulu gets £2.00 and you the Lulu’er get £8.00.  This is the standard relationship between Lulu and it’s Lulu’ers.

Assume that you sell your book on your site for £15.00.  Now you come to Lulu and purchase the book yourself giving us your customers’s address to ship to.  You pay us the £5.00 manufacturing cost, and retian the full £10.00.

Everything changes a little when books get into distribution.  So, if you decide to sell your book on the iBookstore or Amazon, the options become a bit more limited.  The order will come directly to us from the given retail partner.  When your book is sold on Amazon marketplace we remove the retail fee, then the manufacturing cost, and then we split the rest 80/20.

In this case the book is sold on Amazon for £15.00, and they take £2.00 as their fee.  Lulu retain the £5.00 manufacturing, leaving £8.00 to split.  You get £6.00 and we take £2.00.

Thanks Ryan.

[kevinlomas]

All the more reason not to be greedy when adding a profit (royalties).

[laughtillucry]

I take it that in the US, if your book is sold for $15 and it cost $5 to get published, then Lulu would get $2 while the Lulu'er gets the remaining $8. Right? 

[kevinlomas]

It makes no difference what the money is, it's a percentage.