12/4/07 - New Lulu online advertising service launched!!!

[Keith Dixon]

Thanks, Dan. Kind of what I thought it was, but I needed to check!

Whoever decides these acronyms has got to get their paradigm sorted out, though. If CPM means Cost per 1000 clicks because M is Latin shorthand for 1000, then CPC should be cost per 100 clicks ... C = 100 in Roman numerology.

How's a poor guy s'posed to keep up?

But you've raised a question for me about the Lulu service in what you've said. Do I understand it works on the principle that you only pay once the page impression number you've paid for has been reached? Or do you pay upfront in anticipation of the guaranteed number being hit? I'd be happier with the first of these options than with the second, but it's not clear from the Online Advertising Service page that that's the case - if it is.

Keith

[theodocia]

How is this tracked? I am going to try this in order to test the waters. I am willing to try most anything once.....how do I know that this program is working? Does LuLu send me a report? Is the a sseperate counter on store front that indicates clicks within the new program? How is the author to know that he/she is not flushing money down the toilet. I wish you would desribe the program better, for people like me that might not undetstand it.
Thank you.

[(anon)]

"Theodocia McLean" wrote:

How is this tracked? I am going to try this in order to test the waters. I am willing to try most anything once.....how do I know that this program is working? Does LuLu send me a report? Is the a sseperate counter on store front that indicates clicks within the new program? How is the author to know that he/she is not flushing money down the toilet. I wish you would desribe the program better, for people like me that might not undetstand it.
Thank you.

--


Thanks for your questions.

We send a report once the clicks have been delivered.

To learn more please visit:

http://www.lulu.com/en/help/SEM_FAQ

or email me directly at dlondon@lulu.com

Thanks,

Dan

[expandurmind]

It is obvious that there is absolutely no way to e-mail a question to lulu.com...the red flags are going up already and this is only my second day here.

I bought 30 clicks on google.com through this site. I have 5 eBooks listed on this site. Which book do you plan to promote for me? Don't I have any say in this?

Barry

[Elmore Hammes]

You should get an e-mail from the marketing team requesting information as to which book, and more information about the book.

You may want to check your spam folder just in case.

If you have not received that, then please come into Live Help and give the operator the order number and they can help you with getting a response on that.

[khill155]

"Barry Patterson" wrote:

It is obvious that there is absolutely no way to e-mail a question to lulu.com...the red flags are going up already and this is only my second day here.

I bought 30 clicks on google.com through this site. I have 5 eBooks listed on this site. Which book do you plan to promote for me? Don't I have any say in this?

Barry

--


Hi Barry, this is Kevin from Lulu Marketing Services. Upon seeing your order (which arrived this morning) when I got into work today, I sent a message from marketingservices@lulu.com to you asking which landing page you would like to use for your campaign. By picking your landing page, you have a definite say in which of your books gets promoted. We could also promote multiple books for you, the decision is yours.

If you do not see this message, you may want to check your spam folder, as over-active filters sometimes direct marketingservices@lulu.com there. If this is the case, please add us to your address book to avoid this problem in the future.

As for your concern about emailing Lulu, you can reach me anytime at marketingservices@lulu.com or khill@lulu.com. We also offer live help on every page of our website in the form of a large blue button with the text "Live Help: We're here to help, Click for a live chat". With the live help button, you can talk live to a Lulu representative at any time- which is far quicker then email! To learn more about live help, please visit http://www.lulu.com/en/help/.

I hope this answers all of your concerns, please let me know if you have any other questions.
Thanks,
Kevin

[paulmackie]

Hi,
I think the service is great, but unfortunately for most of us probably too expensive.

I am in the poor as a church mouse group, but I have excellent products and books with lulu.

Maybe lulu's efforts would be better served by devising an affiliate program, or something on a monthly basis of say $20 a month for you to promote our books.

Have a great day.

Paul Mackie in Calgary
The Child Development Guy

[(anon)]

We have a special going on for Lulu Authors right now:

100 potential customers for just $59!

Visit: http://www.lulu.com/content/2761707

How it works:

1. Add 100 Targeted Visits package to cart and complete purchase.
2. Our Search Engine Marketing experts will contact you to determine the best key search words relevant to your content.
3. Each time someone searches with one of those key words, your ad will appear in the Sponsored Links section of the Google search results.
4. When someone clicks on your ad they will be taken directly to your content. Since the person conducting the search is already interested in the subject of your content, the chance they will make a purchase is increased.
5. Your ad will continue to appear until 100 clicks have been accrued. At the end of your campaign, Lulu will send you a report detailing the results.


*Package typically retails at $100.
Special $59 offer ends 7/31/08.

http://www.lulu.com/content/2761707

[celinastar]

Dear Don: I am reading here that you are wearing a huge hat in the LULU industry. Is there a chance you can help this old lady to get something done? I cannot revise my poetry book. It does not show me a revision on the right side ones I click on it. I , in all probability , clicked on the "approve" and now I cannot get back in to revise couple errors I have found. Is there any way to somehow for me to get in there again and correct my mistakes? Should I delete the whole smear and start all over again with another ISBN Number? This old lady here, is excusing her own mistakes, due to age. Is there such thing at LULU to help those who are so darn stupid of making this mistake, by approving their book and then realizing later they made this mistake? any help would be so greatly appreciated. my content # 5545562, Where Darkness and Light Collide.