Post helpful marketing/promotion tips here
I thought it would be helpful if we posted helpful/useful marketing and promotional tips here. And maybe we can get this thread "stickied".
Okay. Here's my first. If you're having trouble marketing/promoting your book to US bookstores pull a "Jimi Hendrix" (Hendrix couldn't get a record deal in US and had to go to UK to get a record deal) and try marketing/promoting your book to european and asian bookstores. I've recently started doing that to surprisingly good success. Here is a site/link to a Bookstore guide of european bookstores that have reviews of the bookstores, website links and, best of all, email links which you can use to send promotional material about your book:
Send the stores you choose plot details, reviews, sample pages, etc, everything they'll need to put your book in it's best light and put it's best foot forward.
IMPORTANT. European bookstores get our books through our distributors (Ingram) european partners, so when telling the bookstores how they can get your books you have to list our european distributors. Our european distributors (Ingrams Euro partners) are: Bertrams, Gardners, Blackwell, Book Depository, Coutts, Mallory International, Eden Interactive Ltd, Aphrohead, Paperback Bookshop, Biblica UK, Argosy (Ireland), Libreria Ledi (Italy), Eleftheroudakis (Greece), Agapea (Spain)
Just copy/paste that list to your promo email. But Bertrams and Gardners are europes biggest distributors so they might be all you need to list.
Tip within a tip. I publish children's books and comicbooks/graphic novels. If this is you look to Begium bookstores to promote to. Belgium is known as "the land of the comic strip" and I've found them quite open. For children's book authors in specific look to a bookstore named "The Treasure Trove". It's owners are VERY nice. one of them (Jane) emailed me the very same day I emailed her about "Chevalier" saying that they'd ordered copies and were looking forward to getting it because they think it'll do well in their store. Can't beat that with a stick.
The Treasure Trove
So start posting your tips folks. We're a'waiting.