I am puzzled.

Just KevinJust Kevin Lulu Genius Lulu Genius
A recent posting in Promotions only has an obvious link to what seems to be a LuluPublishing channel on YouTube, with no apparent direct linked method there to then view/buy the book. There's no link that I can see to the poster's Storefront on Lulu on the Promotion page on Lulu, but I did find it via a Search here. However, there's no Preview.

Making it hard to view and to buy a book is not good marketing, regardless of the impressive and expensive looking video.

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