Why Lulu? Advice for a first-timer.

I am a first-time author. I have written a business book. I am having a hard time finding straight-forward advice on what self-publisher is best. What are the practical advantages of using Lulu over Amazon's self-publisher? I run a design company so I have the resources to lay out the book. One concern is print quality. I am inclined to use Lulu because they are B Corp. 


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