Disingenuous Blog Posts
I have read a few Lulu blog posts which are nothing if not disingenuous. The latest post, entitled 'Make books, make bank: Understanding how to self-publish and makemoney' suggests that publishers are making a mistake by publishing to Amazon where they will only get $ 1.58 in royalty on a $ 14.99 book as opposed to $ 7.76 on Lulu.
The only mistake being made here is to publish to Amazon via Lulu. Publish directly on Amazon and you will get $ 5.74, and you get numerous other benefits, including getting you book listed within about 24 hours. The chances of your book selling on Amazon are far, far greater than it selling on Lulu. No matter how good your marketing efforts are, you will never benefit from the serendipity factor on Lulu which you will have with Amazon i.e. people browsing the site and discovering your book. How many people use the Lulu bookstore? A mere fraction of the number that uses Amazon, that's for sure.
When it comes to print books I would rather have a smaller chunk of a larger pie than a greater chunk of pie in the sky.