We've created this Forum Thread with some workarounds and advice to assist you in publishing you ebook.
Who do I market this novel to?
So I've just published a novel (paperback) on Lulu and I'm in the middle of trying to promote it (without spending too much money). The problem is, I have no clue what specific demographic would want to buy it, because it doesn't fit that easily into any genre or category.
I posted an ad for it in the Shameless Promotion section, you can see it here if you want to, but in short it's about a young woman who discovers she has a parasite in her ovaries, and on her quest to fund its surgical removal ends up involved in an eccentric rich woman's scheme to build a secret city state in Wyoming.
I guess "dark comedy" is the closest it comes to a genre.
It's also marked for "explicit content" and isn't really reccommended for children.