Help - new to formatting

Sorry, really ignorant question, but it's my first time.

 

I have used the lulu template and formatted text and pictures so that they look right in Word.  When it's converted to a pdf the formatting goes really wrong - pictures in wrong places, captions lost, big gaps in text....

 

Do I need to be able to edit the pdf to put it right?  If so, what do I need?

 

 

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