Search engine tips for books

Paul_LuluPaul_Lulu Admin
edited February 19 in Marketing

Search engines like Google or Bing organize content based on search terms (among a range of other factors). As a content creator, there are a number of ways you can enhance the Search Engine Optimization (SEO) of your book(s).

First, we recommend learning more about SEO from a respected source like Moz.

With some basic SEO knowledge, you can begin to "tag" your work with SEO in mind.

Search Engine Magic - The Little <tag> that could.

Search engines do something called a "deep crawl" about once a month. This is a fascinating process that indexes and weighs the importance, or "page rank," of every page on the web. More importantly, one of the phrases that gets indexed is the words that are included in the tag called "title," which exists on mostly all web pages. If you haven't noticed, when you publish your book on Lulu we put the title of your book in the "title" tag. Search engines really love this tag.

The book name is listed where the search engines will really pay attention to it. That's great for you and your book. We've seen that other publishing or retail sites list their own name in this space- amazon.com, bn.com, iuniverse.com, all put their name in the highly valued "title" tag area first. Doing this might drive up search engine rankings for Amazon.com, but it doesn't help get any particular book ranked highly in the search engines. Lulu does it differently. At Lulu, the name of your book is always listed with the "title" tag, because that's what the search engines will weigh most heavily. Clicking the link will take buyers to Lulu anyway, so we both win!

Wow. We've just improved your search engine ranking and you didn't have to do a thing but publish through Lulu. This does imply, however, that you should take some care in choosing the title for your book.

So how do you choose a good title? Unless you're the beneficiary of a $2M promotions campaign for your latest book, you need to take great care when choosing a name for it. Tom Clancy doesn't have to worry if "Red Storm Rising" will find buyers, so that obscure title is fine for his book. You, on the other hand, need to think a bit harder about your title. A few well-selected words in the title of your book can make all the difference in the world in regards to the right people finding it on the search engines.

One strong suggestion - if it's a short story, put "short story" in the title. If it's a romantic thriller, put "romantic thriller" in the title. Be more specific if you can. In your book title choose words that users searching the internet for works such as yours might use. If you follow this rule, you'll be ahead of 90% of the other authors. Try it on one book and see what happens. Having the right title for your book, and letting Lulu's technology do it's magic with the search engines is a great first step in getting your book pushed up the search engine rankings. Now take a break, get a cup of coffee or a glass of wine (or pop a top on a cool one) and let's talk about how you can get even more search engine visibility through Lulu

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