Optimizing your content for search engines
One of the best free promotional tools you will find for your content is high search engine placement. Many Lulu creators have noticed how well their content ranks on the search engine Google. Lulu focuses heavily on making sure our creators get high rankings in search engine responses, so we thought we'd pass along some useful tips on how you can see the same results. Some of these great rankings come from Lulu's behind-the-scenes engineering magic, but most of it comes down to how we store the titles you give your published content. Google does the rest, and many creators have found the results to be downright amazing. If you do nothing else to promote your published content, just do this. It's easy and free!